Sans Normal Lomid 11 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Acumin' by Adobe, 'Cairoli Classic' by Italiantype, 'Neue Haas Unica' by Linotype, and 'Pragmatica' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, energetic, modern, confident, punchy, impact, motion, attention, branding, display, slanted, blocky, rounded, geometric, compact.
A heavy, right-slanted sans with broad, compact letterforms and rounded geometry. Strokes are thick and even, with blunt terminals and minimal modulation, giving the design a dense, high-impact color on the line. Curves (C, O, S) are smooth and fairly geometric, while diagonals (A, K, V, W, X, Y) are crisp and consistent, reinforcing a forward-leaning rhythm. Counters are relatively tight in the bowls and the overall spacing reads sturdy and headline-oriented.
Best suited for short-to-medium setting where impact matters: headlines, display typography, posters, and bold promotional copy. It can work well for sports and active-lifestyle branding, product packaging, and social graphics where a forward, energetic tone is desired.
The overall tone feels fast and assertive, with a contemporary, athletic energy. Its strong mass and italic slant suggest motion and urgency, making it feel promotional and attention-grabbing rather than quiet or neutral.
The design appears intended as a forceful italic display sans that communicates speed and confidence while staying clean and geometric. Its thick, even strokes and compact counters prioritize visibility and punch in large sizes and high-contrast layout contexts.
The slant is pronounced and consistent across upper- and lowercase, and the numerals share the same bold, compact construction for a cohesive voice in mixed text. The sample paragraphs show a strong, dark texture that stays stable across long lines, favoring impact over airy readability.