Serif Normal Ipmuw 10 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, academic, reports, classic, literary, trustworthy, formal, traditional, readability, versatility, editorial tone, institutional use, bracketed, oldstyle, calligraphic, bookish, transitional.
A conventional serif with bracketed, wedge-like serifs and softly modulated strokes. The capitals are sturdy and evenly proportioned, with smooth curves (C, O, Q) and restrained terminals; the Q has a distinctive sweeping tail. Lowercase forms show a two-storey a and g, a compact, readable rhythm, and moderately sized apertures. Numerals are lining-style and clear, with noticeable oldstyle flavor in the curved 2 and the open, generous bowls of 6/8/9. Overall spacing feels even and text-oriented, producing a steady, familiar color on the line.
Well-suited to long-form reading in books, essays, and editorial layouts where a familiar serif texture supports comfortable scanning. It also fits reports, academic documents, and general-purpose print and PDF typography that benefits from a conservative, authoritative look.
The font conveys a traditional, bookish tone associated with established publishing and institutional communication. Its restrained detailing and balanced proportions feel composed and dependable rather than decorative or experimental.
The design appears intended as a versatile, general-reading serif that prioritizes legibility and typographic neutrality. Its classic proportions and moderate stroke modulation aim for broad usability across headings and body text without calling attention to stylistic quirks.
Serif joins are smoothly bracketed, avoiding sharp, high-contrast hairlines while still maintaining crisp edges in print-like rendering. The italic is not shown; all samples appear upright, emphasizing a straightforward, editorial voice.