Serif Normal Lumul 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Marat' by Ludwig Type, 'Artigo' by Nova Type Foundry, and 'Carole Serif' by Schriftlabor (names referenced only for comparison).
Keywords: headlines, book text, editorial, magazines, posters, literary, authoritative, traditional, formal, readability, authority, print tone, classic styling, strong texture, bracketed, transitional, high-ink, sturdy, crisp.
A robust serif with bracketed, wedge-like serifs and a sturdy, high-ink color on the page. Strokes show clear contrast without becoming delicate, and terminals tend toward blunt, slightly tapered finishes that keep counters open. Proportions are generously set with broad capitals and ample internal space; the lowercase is compact but not condensed, with a round, weighty “o” and a two-storey “g” that reinforces the text-seriffed voice. Numerals are full and stable, with a strong vertical emphasis and consistent stroke endings that match the letters.
Well suited to headlines and subheads where a strong serif impression is desired, and it also holds together in short blocks of editorial or book text thanks to open counters and consistent serifing. Its heavier color makes it especially effective for posters, magazine display, and pull quotes where presence and clarity matter.
The overall tone is traditional and authoritative, evoking book typography and established editorial design. Its weight and crisp serifs add a confident, slightly formal presence that feels suited to serious or classical subject matter rather than playful branding.
The design appears intended as a conventional, print-oriented serif that delivers a confident reading texture and strong typographic voice. It prioritizes sturdy letterforms, clear punctuation of serifs, and a cohesive rhythm for editorial settings.
In running text the face maintains an even rhythm and a dark, cohesive texture, with clear differentiation between similar forms (notably the capitals) and a purposeful, old-style flavor in the lowercase details. The design favors stability and legibility over delicacy, giving paragraphs a dense, print-like presence.