Slab Square Peve 7 is a regular weight, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, packaging, labels, industrial, technical, utilitarian, retro, robust branding, mechanical tone, clear labeling, geometric consistency, slab serif, octagonal, chamfered, square joints, crisp edges.
A sturdy slab-serif design with squared-off, chamfered corners that give many curves an octagonal feel. Strokes are largely monolinear, with heavy, rectangular serifs and flat terminals that keep the texture firm and mechanical. Counters are open and geometric, and the overall rhythm reads as compact and engineered rather than calligraphic. Numerals and capitals share the same angular, cut-corner construction, creating a consistent, modular look in both display and text settings.
Best suited to headlines, posters, signage, and packaging where a robust, engineered voice is desirable. It also works well for labels and interface-like typographic moments (badges, navigation, spec sheets) where the squared serifs and angular curves help maintain crisp legibility.
The font conveys an industrial, technical tone—confident, pragmatic, and slightly retro. Its machined geometry and blunt serifs suggest labeling, equipment markings, and no-nonsense editorial or UI typography where clarity and structure matter more than warmth.
The design intent appears to be a practical slab serif that borrows from square, constructed letterforms—prioritizing durability, consistency, and a distinctly mechanical character. Its repeated chamfers and flat terminals aim to deliver an unmistakably technical identity across caps, lowercase, and numerals.
The chamfered detailing repeats across rounds like O/Q/0/8 and in curved lowercase such as c/e/s, reinforcing a fabricated, stamped-metal impression. In the sample text, the strong slabs and squared joins create a dense, high-contrast silhouette against the page even without dramatic stroke modulation.