Sans Normal Egmef 2 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui text, editorial, branding, marketing, packaging, modern, clean, friendly, informal, airy, readability, modernization, clarity, approachability, oblique, humanist, open apertures, rounded, soft terminals.
A slanted, monolinear sans with rounded construction and softly finished terminals. Curves are smooth and generously open, with wide counters and clear apertures that keep forms from feeling cramped. The uppercase has a straightforward, geometric backbone, while the lowercase introduces a more humanist rhythm; ascenders and descenders are moderate and the overall spacing feels even and breathable. Figures follow the same gentle, rounded logic, reading clearly at display and text sizes.
Well-suited to interface typography, informational layouts, and editorial settings where a clean sans with a lively slant is desired. It can support contemporary branding and marketing materials, and works nicely for packaging and short-form copy where a friendly, modern voice is useful.
The overall tone is contemporary and approachable, with an easy, conversational slant. It feels crisp and efficient without becoming rigid, lending a friendly, everyday modernity.
Likely designed as an everyday oblique companion for a modern sans system, balancing neutral construction with a warm, humanist cadence. The aim appears to be clear, comfortable reading with a subtle sense of motion for emphasis and hierarchy.
The oblique angle is consistent across capitals, lowercase, and numerals, creating a cohesive forward motion in running text. Round letters (like o/c/e) stay smooth and open, and diagonals (v/w/x/y) keep a tidy, controlled sweep that supports legibility.