Sans Contrasted Figu 7 is a very bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logotypes, packaging, kids branding, playful, retro, chunky, friendly, toy-like, display impact, playfulness, retro flavor, brand presence, rounded, soft corners, bulbous, heavy terminals, geometric.
A dense, rounded display sans with soft, heavily blunted corners and a compact, chunky build. Strokes are thick with subtle internal modulation created by pinched joints, notches, and tapered joins, giving letters a slightly sculpted, stamped look. Counters are generally small and squarish-to-rounded, with frequent cut-ins and inset shapes (notably in forms like E, S, and g) that add rhythm and prevent the heavy weight from clogging. Curves and diagonals are simplified into smooth, pillow-like forms, while terminals often end in rounded blocks that reinforce the bold silhouette.
Best suited for headlines, posters, and brand marks where a bold, friendly personality is desired. It can work well on packaging and playful advertising, especially when set with generous tracking and ample line spacing to let the counters breathe. For longer text, it’s likely most effective in short phrases or display copy rather than extended paragraphs.
The overall tone is cheerful and approachable, leaning into a retro, arcade-toy sensibility. Its inflated shapes and quirky cut-ins feel energetic and informal, making the voice more fun than corporate or technical.
The font appears designed to deliver maximum impact with a soft, approachable edge—combining heavy massing with distinctive cut-in details to keep forms lively and recognizable. It aims for a nostalgic, playful display voice that stands out quickly in branding and promotional contexts.
The design favors strong silhouettes and distinctive negative-space details, which help character recognition in short bursts. At smaller sizes, the tight counters and heavy joins may reduce clarity, while at headline sizes the notches and softened geometry become a key stylistic feature.