Script Hama 3 is a bold, narrow, medium contrast, upright, short x-height font.
Keywords: headlines, packaging, posters, children’s, social media, friendly, playful, casual, lively, approachable, handmade feel, cheerful voice, display impact, casual branding, rounded, brushy, bouncy, informal, soft terminals.
A compact, brush-script style with heavy, rounded strokes and gently irregular contours that preserve a hand-drawn feel. Letterforms show simplified joins and mostly unconnected construction, with occasional cursive suggestions in the lowercase and a generally tight, vertical rhythm. Curves are broad and smooth, counters are small-to-medium, and terminals tend to finish in soft, blunt ends rather than sharp points. Overall proportions are condensed with a modest x-height relative to tall ascenders, creating a slightly top-heavy, animated silhouette in text.
Best suited to short, high-impact copy such as headlines, packaging callouts, posters, and social media graphics where the bold handwritten character can carry the tone. It also works well for kid-oriented or craft-themed materials, labels, and informal branding. For long passages or small UI text, the dense strokes and compact proportions may feel heavy.
The font reads as warm and personable, with a buoyant bounce that feels conversational rather than formal. Its thick, rounded brushiness adds a cheerful energy suited to lighthearted messaging and human-centered branding.
Likely designed to deliver an easygoing brush-script voice that feels handcrafted and friendly, prioritizing personality and punch over strict calligraphic refinement. The condensed proportions and heavy strokes appear intended to keep words compact and highly legible in display settings.
Uppercase forms are simple and sturdy, while lowercase introduces more handwriting character (notably in letters with loops and descenders), producing a mixed-texture look. The numerals share the same rounded, hand-rendered weight and maintain strong visibility at display sizes.