Serif Flared Lyma 7 is a bold, wide, very high contrast, upright, normal x-height font visually similar to 'Milk and Balls' by Alit Design (names referenced only for comparison).
Keywords: headlines, posters, magazine titles, branding, book covers, editorial, dramatic, classic, formal, luxury, impact, prestige, refinement, editorial voice, display clarity, flared terminals, sharp serifs, calligraphic, sculpted, crisp.
A high-contrast serif with pronounced flaring at stroke endings and sharply cut, wedge-like serifs. The letterforms show a sculpted, slightly calligraphic rhythm: thick verticals and swollen curves are paired with hairline connections and brisk, angled joins. Capitals feel broad and assertive with strong triangular feet and crisp apexes, while lowercase maintains a steady, readable structure with compact bowls and decisive terminals. Numerals are similarly weighty and crisp, with clear contrast and sharp finishing cuts that emphasize the chiseled look.
This design suits headline typography where contrast and sharp finishing details can be appreciated—magazine mastheads, fashion/editorial titles, theatrical posters, and high-end branding. It can also work for short passages such as pull quotes or packaging text when set with generous leading and careful tracking.
The overall tone is authoritative and polished, with a dramatic, fashion-forward edge. Its sharp serifs and flared strokes evoke tradition and prestige, while the heightened contrast adds a sense of impact and theater in display settings.
The font appears intended to deliver a contemporary take on classic high-contrast serif typography, emphasizing flared stroke endings and crisp wedge serifs for a carved, luxurious presence. Its proportions and strong contrast prioritize visual impact and refined character over neutral, everyday text color.
In running text at large sizes, the dense black strokes create a strong page color and a lively sparkle from the thin connectors. The pointed terminals and tight interior counters suggest it will feel most comfortable when given adequate size and breathing room, especially in heavier passages.