Sans Normal Merih 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Agile Sans' by Fenotype, 'Muller' and 'Muller Next' by Fontfabric, 'Malva' by Harbor Type, and 'Ambulatoria' by Pepper Type (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, retro, punchy, confident, energetic, impact, momentum, display, attention, bold branding, oblique, chunky, rounded, bracketed corners, compact apertures.
A heavy, oblique sans with broad proportions and a compact, muscular silhouette. Strokes are thick and largely uniform, with softened corners and subtly sculpted joins that create a carved, poster-style texture rather than a purely geometric feel. Counters are relatively tight and apertures lean closed, emphasizing dense black shapes and strong word images. The overall rhythm is assertive and consistent, with rounded bowls and angled terminals that keep the slant lively at display sizes.
Best suited for display typography such as headlines, posters, and bold brand marks where impact and motion are priorities. It also fits packaging and promotional graphics that want a vintage-sport or high-energy tone, and works well for short emphatic lines, labels, and big numerals.
The font reads as sporty and high-impact, with a retro advertising flavor. Its bold, leaning stance conveys momentum and confidence, making it feel energetic and attention-seeking rather than quiet or neutral. The rounded massing and tight counters add a friendly toughness that suits loud, headline-driven messaging.
The design appears intended to deliver maximum visual weight with a dynamic slant, combining rounded sans forms with slightly sculpted detailing to evoke classic, high-impact advertising and athletic titling. Its construction prioritizes strong silhouettes and immediate readability at display scales.
In running text the dense color and oblique angle create a strong forward motion, but the tight internal spaces suggest it will be most comfortable with generous tracking or at larger sizes. Numerals match the same chunky, rounded construction for cohesive titling and score/price-style uses.