Sans Superellipse Hidaf 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'FS Industrie' by Fontsmith, 'Brainy Variable Sans' by Maculinc, 'Trade Gothic Display' by Monotype, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, punchy, friendly, modern, utilitarian, maximum impact, modern utility, friendly strength, geometric clarity, blocky, rounded, compact, sturdy, high-impact.
A heavy, geometric sans with rounded-rectangle construction and generously softened corners throughout. Curves are built from broad superelliptical bowls, while straight strokes remain blunt and uniform, creating a compact, sturdy texture. Counters are relatively small for the weight, with open apertures on letters like C, G, and S that keep forms recognizable at display sizes. Terminals are mostly flat and squared-off, and joins are clean and mechanical, giving the alphabet a consistent, modular rhythm across capitals, lowercase, and numerals.
Best suited to large-scale text where weight and simplified geometry can do the work: headlines, posters, and short emphatic statements. It also fits branding, packaging, and signage that needs a sturdy, modern tone and strong silhouette, especially in high-contrast color applications.
The overall tone is bold and straightforward, projecting confidence and approachability without feeling playful or decorative. Its rounded geometry adds warmth to an otherwise industrial, no-nonsense voice, making it feel contemporary and product-oriented.
The design appears intended to deliver maximum impact with minimal stylistic fuss, using rounded-rectangle geometry to stay friendly while remaining highly assertive. It favors uniformity and strong silhouettes, suggesting a focus on contemporary display typography for marketing and product communication.
The uppercase set reads particularly solid and poster-ready, while the lowercase maintains simple, single-story shapes and robust stems that prioritize clarity over delicacy. Numerals are similarly blocky and stable, matching the font’s strong, sign-like presence.