Sans Normal Ogta 10 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Modica' by Monotype and 'Masny' by Tour De Force (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, playful, approachable, impact, clarity, approachability, modernity, rounded, soft, chunky, geometric, smooth.
A heavy, rounded sans with broad proportions and soft geometry. Strokes are uniformly thick with minimal contrast, and curves are built from clean circular/elliptical forms that keep counters open despite the weight. Terminals are smooth and blunt, and the overall rhythm is steady and even, with compact joins and sturdy verticals that give the letters a solid footprint. Figures match the letterforms in weight and roundness, reading as bold, simple shapes with clear silhouettes.
Best suited for attention-grabbing headlines, brand marks, and packaging where a bold, friendly presence is needed. It also works well for signage and short UI/marketing callouts that benefit from clear shapes and a rounded, approachable voice.
The tone is friendly and bold without feeling aggressive, combining a contemporary geometric feel with a slightly playful softness. It conveys confidence and clarity, lending a welcoming, upbeat character to headlines and short statements.
Likely designed to deliver a contemporary, geometric sans voice with maximum impact, prioritizing smooth curves, sturdy forms, and easy readability in prominent sizes.
The design maintains strong legibility at display sizes through generous counters and simplified details, while the wide set and rounded construction create a prominent, poster-like texture. The overall effect is clean and graphic, with a consistent, cohesive silhouette across letters and numerals.