Sans Superellipse Usho 7 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, signage, logos, packaging, tech, industrial, retro, assertive, geometric, impact, clarity, modernity, distinctiveness, squared-round, monolinear, compact, blocky, rounded corners.
A heavy, monolinear sans built from squared-round geometry: bowls and counters read like rounded rectangles, with straight-sided curves and softened corners throughout. Proportions are broad and stable, with generous horizontal spans, open apertures, and counters that stay roomy despite the weight. Terminals are predominantly flat and squared-off, producing crisp edges and a consistent, engineered rhythm across capitals, lowercase, and figures. Numerals are sturdy and simple, matching the same superelliptical construction and maintaining clear differentiation at display sizes.
Best suited for headlines and short text where impact and clarity are priorities, such as posters, packaging, product branding, and wayfinding-style signage. It can also work for UI or dashboard-style labeling when a bold, industrial voice is desired, though the strong weight and broad forms make it less appropriate for long-form reading.
The overall tone feels technical and utilitarian, with a hint of retro-futurism from the rounded-rectangle construction. Its dense weight and squared curves create an assertive, signage-like presence that reads confident and mechanical rather than friendly or calligraphic.
The font appears designed to deliver a robust, highly legible geometric voice using rounded-rectangle construction—balancing modern technical clarity with a distinctive squared-round personality for display-oriented typography.
The design leans on repeated modular shapes—especially in round letters—so lines of text create a strong, even texture. Rounded corners prevent the heavy strokes from feeling sharp, while the squared curvature keeps forms from becoming soft or bubbly.