Script Ipmur 7 is a regular weight, narrow, medium contrast, italic, short x-height font.
Keywords: logo, packaging, headlines, posters, signage, retro, friendly, lively, warm, informal, handwritten polish, brand voice, expressive caps, casual elegance, looping, rounded, bouncy, brushed, soft terminals.
A connected, right-slanted script with rounded forms and a lively, bouncy baseline rhythm. Strokes show moderate thick–thin modulation reminiscent of a brush or flexible pen, with softened joins and tapered terminals that keep curves fluid rather than sharp. Capitals are prominent and decorative, featuring looped entry strokes and curled swashes, while lowercase forms stay compact with smooth connections and consistent spacing that reads best at display sizes. Numerals are cursive and stylized, echoing the same looping structure and soft contrast.
This font performs well in logos, packaging, menus, and promotional headlines where a warm, handcrafted script is desired. It can also work for short phrases on posters or signage, especially when set with ample tracking and line spacing to preserve the loops and connections.
The overall tone is upbeat and personable, with a nostalgic, mid-century feel that suggests casual elegance rather than strict formality. Its rounded loops and energetic slant give it a welcoming voice suited to friendly messaging and expressive branding.
The design appears aimed at delivering a polished handwritten look that balances readability with decorative flair. It prioritizes expressive capitals and smooth connected lowercase to create a cohesive, signature-like texture for brand-forward display typography.
Many letters rely on generous curves and occasional inward curls, creating distinctive silhouettes but slightly reducing clarity in tight settings. The capital set draws attention with flourish-heavy shapes, making it well suited for initials and short emphatic words.