Sans Normal Mide 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller' and 'Muller Next' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, playful, punchy, retro, friendly, cartoonish, impact, attention, fun, retro feel, chunky, soft corners, rounded, bulky, compact apertures.
A heavy, blocky sans with wide proportions and generous, rounded curves. Strokes are uniformly thick with minimal modulation, producing dense silhouettes and small counters. Many joins and terminals are softened rather than sharp, while several forms show slightly flattened or notched details that add a cut-paper, stamped quality. The lowercase is compact with rounded bowls and short-looking extenders, and the overall rhythm is bold and steady, optimized for impact over delicacy.
Best suited to large sizes where its chunky shapes and tight counters can breathe—headlines, posters, packaging, and bold brand moments. It also works well for short logo wordmarks and energetic social graphics, but is less comfortable for long-form reading or small UI text due to its dense interiors.
The face reads as upbeat and attention-grabbing, with a humorous, poster-like attitude. Its chunky geometry and soft corners evoke mid-century display lettering and contemporary cartoon branding, giving text a friendly but assertive voice.
The design appears intended as a high-impact display sans that prioritizes mass, friendliness, and immediacy. Its rounded construction and compact apertures suggest a deliberate move toward a playful, vintage-leaning voice that stands out quickly in advertising and title settings.
Counters in letters like a, e, g, and 8 are notably tight, and apertures tend to close up quickly as sizes shrink. The numerals follow the same rounded, heavyweight construction, with especially massive 0, 8, and 9 shapes that reinforce the font’s billboard-style presence.