Sans Normal Abbem 2 is a regular weight, wide, low contrast, italic, normal x-height font.
Keywords: branding, headlines, posters, editorial, signage, modern, clean, dynamic, friendly, sporty, clarity, modernity, momentum, neutrality, versatility, oblique, geometric, monoline, open apertures, rounded forms.
A slanted, monoline sans with broad proportions and smooth, geometric construction. Curves are clean and near-circular, while joins and terminals stay crisp and unadorned, keeping the texture even across words. Counters are open and generous, and spacing feels airy, contributing to steady rhythm in both all-caps and mixed-case settings. Numerals follow the same streamlined, contemporary logic with clear, simple shapes.
Works well for branding and identity systems that need a contemporary, energetic sans, especially in headlines, posters, and short editorial settings. The open forms and even stroke weight also make it suitable for UI labels and signage where quick recognition and a clean footprint are important.
The overall tone is modern and active, with an oblique stance that adds motion without becoming flashy. Its smooth geometry and open forms read as approachable and straightforward, lending a friendly, contemporary voice suited to upbeat communication.
Designed to provide a crisp, contemporary italic sans with a geometric backbone and a smooth reading rhythm. The intention appears to balance momentum and clarity, offering a modern voice that stays neutral enough for broad use while still feeling purposeful and active.
The uppercase set feels stable and signage-like, while the lowercase maintains legibility through open bowls and simplified forms. The oblique angle is consistent across letters and figures, helping maintain a cohesive, forward-leaning flow in text.