Sans Superellipse Utnow 7 is a regular weight, wide, monoline, upright, normal x-height font.
Keywords: ui labels, tech branding, gaming, wayfinding, posters, techy, futuristic, industrial, clean, precise, modernization, systematic design, digital feel, industrial clarity, squared, rounded corners, modular, geometric, low contrast.
A geometric sans with a squared, superellipse-driven construction: counters and outer shapes lean on rounded-rectangle forms, producing a crisp, modular rhythm. Strokes are consistently even with low contrast, and terminals are cleanly cut with frequent softened corners rather than fully circular bowls. Curves are minimized and rationalized into straight segments plus controlled radii, giving letters a compact, engineered feel; diagonals (V/W/X/Y) stay sharp and angular while rounded letters (O/Q/0) read as squarish loops. Numerals follow the same architecture with simplified shapes and flat joins that keep the set visually uniform at display sizes.
Well-suited to product UI, dashboards, and device-like labeling where a technical, geometric voice helps reinforce clarity. It also works effectively for tech and gaming branding, sci‑fi or industrial posters, packaging accents, and signage that benefits from a squared, modern texture.
The overall tone feels futuristic and technical, like interface labeling or industrial wayfinding. Its rounded-square geometry reads modern and pragmatic rather than playful, projecting efficiency and precision while remaining approachable through softened corners.
The design intention appears to be a contemporary geometric sans that translates rounded-rectangle forms into a cohesive alphabet, aiming for a sleek, digital-friendly personality with strong consistency across letters and numerals.
The sample text shows strong line presence and consistent texture, with distinctive squarish rounds and open, rectilinear apertures that emphasize an engineered aesthetic. The mix of angular diagonals and rounded-rectangle curves creates a clear, systematic voice that holds up well in short bursts of text and headlines.