Sans Normal Nabub 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Peridot Latin' and 'Peridot PE' by Foundry5, 'EquipExtended' by Hoftype, 'Morandi' by Monotype, 'TT Norms Pro' by TypeType, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, chunky, friendly, retro, punchy, impact, approachability, playfulness, display clarity, rounded, soft corners, compact counters, bouncy baseline, cartoonish.
A heavy, rounded sans with thick, even strokes and softly blunted terminals. Curves are generous and geometric, producing full bowls and circular counters, while joins stay smooth and sturdy. The lowercase shows a bouncy rhythm with slightly quirky, hand-cut details in places (notably in the g, s, and y), and the numerals follow the same bold, simplified construction for strong emphasis at display sizes.
Best suited to headlines, posters, packaging, and branding where bold, attention-grabbing letterforms are needed. It also works well for signage and social graphics, especially when set in short lines or large sizes where its rounded shapes and lively rhythm can read clearly.
The overall tone is friendly and upbeat, with a playful, slightly retro feel. Its dense black shapes and rounded geometry read as approachable rather than severe, making it feel energetic and informal while still staying clean and legible.
The design appears intended to deliver maximum impact with a warm, approachable voice. Its geometric roundness and simplified, sturdy forms suggest a focus on display typography that feels fun and accessible, while remaining clean enough for general-purpose titling.
Spacing appears intentionally roomy for such a heavy weight, helping keep interior counters open in text. The design favors simple silhouettes and strong massing over fine detail, which makes it hold together well in headlines and short phrases.