Sans Normal Ifkem 7 is a bold, normal width, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, social media, playful, friendly, casual, sporty, retro, approachability, energy, handmade feel, display impact, informal voice, rounded, brushy, chunky, bouncy, informal.
A heavy, right-leaning sans with rounded, brush-like strokes and softened terminals throughout. The letterforms are compact and slightly irregular in rhythm, with broad curves, modest apertures, and a hand-drawn pressure pattern that stays largely consistent from glyph to glyph. Curved characters (C, G, O, S) feel swollen and smooth, while diagonals and joins (K, M, N, V, W) remain thick and cushioned rather than sharp. Numerals echo the same chunky, rounded construction, reading clearly with simple shapes and minimal internal detailing.
Best suited to short, high-impact text such as headlines, posters, packaging callouts, and logo/brand wordmarks where a warm, energetic voice is desired. It also works well for social graphics and promotional copy, especially when paired with a quieter companion for body text.
The overall tone is upbeat and approachable, combining a handwritten energy with a bold, poster-friendly presence. Its slanted stance and rounded forms give it a lively, conversational feel that suggests motion and friendliness rather than formality.
The design appears intended to deliver a bold, friendly display voice that feels hand-made and dynamic while maintaining straightforward sans letter shapes for quick recognition. Its emphasis on rounded, cushioned strokes suggests a focus on approachability and punchy readability at larger sizes.
Spacing appears generous for a display setting, helping the dense strokes avoid clogging in short lines. The design’s slight unevenness and rounded corners create a “marker” impression that reads as intentional texture rather than strict geometric precision.