Print Utbir 5 is a regular weight, narrow, medium contrast, upright, normal x-height font.
Keywords: packaging, posters, book covers, branding, headlines, quirky, friendly, vintage, storybook, crafty, handmade feel, approachability, vintage charm, playful display, hand-drawn, soft serif, rounded, whimsical, idiosyncratic.
This typeface has a hand-drawn print feel with soft, slightly flared serif-like terminals and gently rounded corners. Strokes show moderate contrast with subtly tapered joins and a brush-pen rhythm, while letterforms remain mostly upright and clean. Proportions are compact and somewhat condensed, with narrow counters and a lively, uneven texture across words that reads as intentionally organic rather than mechanical. The figures are similarly stylized, with curved, calligraphic strokes and distinctive bowls that harmonize with the letterforms.
It suits display-forward work where a human touch is desired, such as boutique packaging, café or market branding, book covers, and poster headlines. It can also work for short passages in invitations or editorial pull quotes when a friendly, handmade tone is more important than a perfectly even typographic texture.
The overall tone is warm and whimsical, with a lightly vintage, storybook character. Its irregularities and soft terminals give it a personable, handmade voice that feels approachable and slightly playful.
The design appears intended to translate casual hand lettering into a consistent, usable font—maintaining a drawn rhythm, soft serif-like finishing, and slightly quirky proportions to create charm and personality in display settings.
Curves tend to be generous and slightly asymmetrical, creating a bouncy baseline color in text. The lowercase shows a casual, handwritten construction, while capitals keep a simple, legible silhouette; together they produce a charming mismatch typical of informal lettering. The ampersand and punctuation adopt the same tapered, drawn quality, reinforcing the crafted aesthetic.