Sans Normal Egren 7 is a light, narrow, low contrast, italic, normal x-height font visually similar to 'Laire Sans' by Jolicia Type (names referenced only for comparison).
Keywords: ui text, captions, editorial, branding, presentations, clean, modern, airy, neutral, technical, clarity, modernization, compactness, emphasis, oblique, linear, open apertures, smooth curves, tall ascenders.
This typeface is a slanted sans with a streamlined, linear construction and rounded joins. Strokes stay even and crisp, producing a calm rhythm and consistent color at text sizes. Proportions are compact and upright in feel despite the slant, with relatively tall ascenders and simple, unembellished terminals. Curves are smooth and fairly geometric, and counters remain open, helping letters stay distinct in running text.
It suits interface and product contexts where a clean, slanted sans can provide emphasis without becoming flashy. The even stroke and open shapes also make it a practical choice for captions, short paragraphs, and presentation typography, as well as modern brand systems that need a restrained italic voice.
The overall tone is contemporary and understated, with an efficient, utilitarian character. The slant adds motion and a slightly dynamic feel while remaining controlled and professional rather than expressive or decorative.
The design appears intended as a versatile, modern oblique companion for everyday typography—prioritizing clarity, steady rhythm, and a contemporary sans aesthetic while providing a built-in sense of forward motion.
In the sample text, the oblique angle reads steadily across lines without introducing strong calligraphic modulation. Numerals follow the same restrained, linear logic as the letters, supporting a consistent typographic voice between text and figures.