Sans Normal Belaw 2 is a regular weight, very narrow, low contrast, upright, short x-height font.
Keywords: headlines, posters, packaging, children’s, editorial, playful, casual, handmade, friendly, retro, approachability, space-saving, characterful, display clarity, informal tone, rounded, monoline, quirky, compact, informal.
A compact, monoline sans with rounded, slightly softened corners and gently irregular curves that give it a drawn, human feel. Uppercase forms are tall and slim with open counters and simplified geometry, while lowercase letters keep a small x-height and straightforward construction. Curves (C, G, O, S) read as smooth but not perfectly uniform, and diagonals (K, V, W, X, Y) are crisp and narrow, contributing to a condensed rhythm. Numerals follow the same narrow, rounded logic with simple bowls and minimal modulation.
Works well for short-to-medium display text such as headlines, posters, book covers, and packaging where a friendly, characterful sans is desired. It can also suit children’s materials and casual editorial callouts, especially when space is limited and a narrow footprint is useful.
The overall tone is friendly and informal, balancing clean sans structure with a quirky, handmade liveliness. It feels approachable and slightly retro, with a lighthearted rhythm that suits conversational messaging and upbeat branding.
Likely intended as a personable display sans that combines the clarity of simple, rounded construction with a deliberately informal, hand-touched finish. The narrow proportions and compact lowercase suggest a focus on fitting energetic messaging into tight spaces without losing charm.
Text samples show consistent color at display sizes, with tight proportions that pack words efficiently while preserving legibility through open shapes and clear letter differentiation. The design’s subtle irregularity is noticeable in rounded joins and bowl shapes, which prevents the face from feeling mechanical.