Slab Contrasted Hogu 3 is a very bold, wide, medium contrast, italic, normal x-height font.
Keywords: headlines, posters, packaging, signage, logos, western, vintage, poster, playful, assertive, attention grabbing, retro display, signage feel, brand voice, bracketed, wedge serifs, soft corners, ink-trap feel, high-ink density.
A heavy, right-slanted serif with broad proportions and chunky, wedge-like slabs that read as softly bracketed rather than razor sharp. Strokes are robust with noticeable thick–thin modulation, and terminals often flare into triangular notches that create a carved or cut-in feel. Counters are compact and rounded, giving the letters a dense, high-impact texture, while the overall rhythm stays bouncy and irregular in a deliberate, display-oriented way. Numerals match the weight and slant, with similarly blunt serifs and compact interior space.
Best suited for display settings such as headlines, posters, event branding, packaging, and storefront-style signage where its dense color and distinctive slab detailing can carry the composition. It can also work for short logo wordmarks or emphatic pull quotes, especially when you want a vintage or western-leaning voice.
The tone is bold and nostalgic, evoking old-style advertising, fairground or saloon signage, and energetic headline typography. Its exaggerated weight and lively slant make it feel confident, slightly theatrical, and attention-seeking rather than quiet or technical.
The design appears aimed at maximum impact and personality: a bold, slanted slab serif that references vintage poster and signage traditions while adding a slightly playful, cut-in detailing to the serifs and joins. The goal seems to be immediate legibility at display sizes with a memorable, branded silhouette.
In longer lines the dark color and tight counters create strong word-shapes, but the texture can become heavy at small sizes. The distinctive wedges and inner notches add character that becomes more apparent as the point size increases.