Print Argov 2 is a light, very narrow, low contrast, reverse italic, normal x-height font.
Keywords: kids branding, posters, packaging, social graphics, headlines, playful, friendly, casual, quirky, handmade, handwritten warmth, informal clarity, compact fit, personality, monoline, upright, bouncy, rounded, open apertures.
A casual handwritten print with monoline strokes and a tall, condensed overall silhouette. The letterforms are built from simple, rounded shapes with lightly irregular curves and terminals that feel marker-drawn rather than mechanically uniform. Counters are generally open and clear, while stems and bowls vary subtly in width and alignment, creating a lively rhythm. The lowercase shows a single-storey a and g and compact, looped forms in letters like e and s; numerals are simple and evenly drawn to match the text color.
Well-suited to playful headlines, short paragraphs, and informal messaging where a friendly handwritten feel is desired. It works especially well in posters, classroom or kid-focused materials, packaging accents, and social media graphics where personality matters more than typographic neutrality.
The font conveys an approachable, youthful tone with a doodled, everyday sincerity. Its narrow, tall proportions and slightly uneven stroke behavior give it a chatty, informal voice that feels personal and human rather than polished or corporate.
The design appears intended to mimic neat, quick handwriting in a clean print style, balancing legibility with a deliberately imperfect, human cadence. Its tall, condensed build suggests a goal of fitting more characters into tight spaces while keeping a light, approachable texture.
Spacing appears comfortably generous for such a condensed design, helping maintain clarity in longer lines. Round dots and small hooks on descenders add charm, while the overall consistency keeps the texture from becoming messy.