Slab Contrasted Ihta 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Calanda' and 'Foro Rounded' by Hoftype, 'Metronic Slab Pro' by Mostardesign, 'Modum' by The Northern Block, 'LFT Etica Sheriff' by TypeTogether, 'Eigerdals Slab' by insigne, and 'Arventa Slab Pro' by preussTYPE (names referenced only for comparison).
Keywords: posters, sports branding, packaging, headlines, signage, retro, sporty, confident, western, headlinedriven, impact, motion, retro appeal, headline strength, branding, chunky, bracketed, compact, punchy, inktrapless.
A heavy, right-leaning slab serif with broad proportions and a compact, blocky build. Strokes are thick and sturdy with gently rounded joins, and the slab terminals read as blunt and slightly bracketed rather than razor-sharp. The italic construction feels more like a forward-leaning, engineered slant than a calligraphic script, keeping counters open and shapes firmly grounded. Overall spacing is generous enough for display while preserving a dense, impactful texture in lines of text.
This font is best suited to headlines, posters, signage, and branding where a bold, energetic slab serif can carry the message on its own. It also works well for packaging and short editorial callouts, especially when you want a retro-leaning, confident presence. For longer passages, it will be most comfortable at larger sizes where the heavy texture can breathe.
The tone is bold and assertive, with a vintage, poster-like energy that suggests classic Americana and athletic branding. Its chunky slabs and forward motion give it a confident, “headline first” voice that feels dynamic and a bit rugged rather than refined.
The design appears intended to deliver maximum impact through a sturdy slab-serif structure and a consistent italic slant, combining vintage display cues with modern, high-visibility letterforms. It prioritizes bold recognition and motion for titles and branding over delicate detail.
Capitals are especially strong and squat, creating a solid billboard-like silhouette, while lowercase maintains a consistent, compact rhythm that stays readable at larger sizes. Numerals match the letterforms’ weight and stance, producing a cohesive, impact-oriented set for titling and emphasis.