Sans Normal Pudiw 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Core Sans C' and 'Core Sans CR' by S-Core and 'Caros' and 'Caros Soft' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, playful, friendly, punchy, retro, casual, attention, approachability, energy, display impact, brand voice, rounded, soft, bulky, bouncy, compact.
A heavy, right-leaning sans with rounded, softly chamfered terminals and generous curves. The shapes favor broad bowls and thick joins, with minimal stroke modulation and a consistently sturdy texture. Counters are relatively tight for the weight, and the overall rhythm feels compact and energetic rather than airy. Round letters like O/C/G read as smooth, near-circular forms, while diagonals (A/V/W/X/Y) are chunky and slightly compressed, maintaining a strong, poster-like color.
Best suited to headlines, short bursts of copy, logos, and packaging where a bold, friendly personality is desired. It works well for youth-oriented branding, casual retail, food and beverage, event promotion, and sports or lifestyle graphics that benefit from a dynamic slant and dense typographic color.
The font projects a cheerful, informal confidence with a slightly retro, sporty slant. Its bubbly rounds and thick presence create an approachable tone that feels fun and upbeat, suited to attention-grabbing, friendly messaging rather than formal communication.
The design appears intended to deliver maximum impact with a warm, rounded sans voice and a sense of forward motion. It prioritizes bold presence and a playful, accessible feel, aiming for strong readability and character in display-oriented settings.
The italic angle is pronounced enough to add motion, but the letterforms remain stable and highly legible at display sizes. The numerals match the same rounded, weighty construction, producing a cohesive, emphatic voice across alphanumerics.