Sans Superellipse Etlom 1 is a bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Cadmium' by AVP, 'Armetica' by Hsan Fonts, 'Posterman' by Mans Greback, 'DIN Next' and 'DIN Next Paneuropean' by Monotype, 'RF Rufo' by Russian Fonts, and 'Merchanto' by Type Juice (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, sporty, urgent, industrial, dynamic, assertive, space saving, high impact, speed impression, modern utility, condensed, oblique, rounded, blocky, closed apertures.
A tightly condensed oblique sans with heavy, compact strokes and rounded-rectangle (superelliptical) construction. Curves read as squared-off rounds, keeping bowls and counters compact, while terminals are mostly blunt and clean. The narrow set width and slightly closed apertures create a dense texture, with a steady rhythm and consistent stroke thickness across letters and figures. Numerals follow the same compact, sturdy geometry, matching the uppercase and lowercase in overall weight and stance.
Best suited to short, high-impact settings such as headlines, posters, and brand marks where condensed width and strong presence help maximize space and visibility. It can work well for sports and event graphics, bold packaging callouts, and attention-grabbing signage, especially when set with generous tracking to open up the dense texture.
The tone is energetic and forceful, with a forward-leaning posture that suggests speed and momentum. Its dense, punchy silhouettes feel modern and utilitarian, leaning toward athletic and industrial moods rather than refined or literary ones.
The design appears intended to deliver maximum impact in minimal horizontal space, combining compact proportions with rounded-rectilinear forms for a modern, engineered look. The consistent oblique stance reinforces a sense of motion and urgency for display-oriented typography.
Round characters (like O/C/G and 0) feel more like rounded boxes than pure circles, giving the face a distinctly engineered, modular character. The oblique angle is consistent and strong, which helps create motion but also makes long passages feel more insistent and compressed.