Sans Superellipse Etbik 12 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akwe Pro' by ROHH, 'Elysio' by Type Dynamic, and 'LFT Etica' by TypeTogether (names referenced only for comparison).
Keywords: headlines, branding, posters, sports, advertising, sporty, assertive, modern, dynamic, clean, emphasis, speed, modernity, clarity, impact, oblique, rounded corners, compact, high impact, uniform strokes.
A heavy, oblique sans with sturdy, uniform strokes and rounded-rectangle (superellipse) curves that keep counters open and shapes compact. Letterforms show a forward-leaning stance with broad, flattened curves in C/G/O/Q and squared-off terminals that read cleanly at display sizes. The rhythm is tight and efficient, with short crossbars and simplified joins that emphasize solid silhouettes over calligraphic detail. Numerals follow the same blunt, geometric construction for consistent texture in mixed copy.
Best suited to headlines, campaign copy, branding, and poster typography where a strong, slanted presence helps create motion and urgency. It also works well for sports and fitness graphics, packaging callouts, and short UI labels that benefit from compact, high-contrast-in-size silhouettes.
The overall tone is energetic and confident, with a contemporary, performance-oriented feel. Its forward slant and dense shapes suggest speed and emphasis, while the softened corners keep it friendly rather than aggressive.
The design appears intended to deliver a bold, fast-looking sans with geometric, rounded-rectangular construction—optimized for impact and clarity in display settings while maintaining clean, straightforward letter shapes.
Diagonal-heavy forms (A, K, V, W, X, Y) feel especially stable and graphic, and round letters maintain a slightly squared profile that reinforces a technical, engineered look. The italic angle is noticeable but controlled, preserving legibility in longer lines of text.