Slab Square Imge 7 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, sports branding, industrial, athletic, retro, assertive, technical, impact, ruggedness, machined look, brand presence, signage clarity, octagonal, chamfered, blocky, compact, sturdy.
A heavy, block-constructed slab serif with squared-off stems and broad, platform-like serifs. Counters and outer corners are consistently chamfered, giving many glyphs an octagonal, cut-metal silhouette rather than smooth curves. Stroke endings are flat and crisp, with minimal modulation; joins are sturdy and angular, and the overall rhythm reads dense and tightly built. The lowercase follows the same squared geometry, with a single-storey “a” and a robust, mechanical feel across forms and numerals.
Best suited to display settings where impact and structure matter: headlines, posters, wordmarks, team or event branding, and bold packaging callouts. It can also work for short labels and UI badges where a tough, industrial presence is desired, while extended small text may feel dense due to the compact counters.
The typeface projects a rugged, workmanlike confidence with a sporty, badge-like energy. Its chamfered geometry evokes machined parts, stenciled signage, and classic varsity or industrial labeling, creating a bold, no-nonsense tone.
The design appears intended to deliver maximum presence with a consistent chamfered, engineered geometry—combining slab-serif authority with a square, machined aesthetic for strong display typography.
The strong chamfer motif unifies both straight and curved glyphs, keeping bowls and terminals visually consistent. Large, squared serifs and compact interior shapes make the design feel especially solid at display sizes.