Serif Normal Lurab 2 is a bold, wide, medium contrast, upright, normal x-height font.
Keywords: headlines, editorial, book titles, posters, packaging, traditional, authoritative, scholarly, sturdy, emphasis, authority, readability, heritage, bracketed, beaked, ball terminals, oldstyle figures, low crossbar.
This is a robust serif with firm, bracketed serifs and a compact, blocky build that reads clearly at display sizes. Strokes are weighty and steady, with moderate modulation and rounded joins that soften the overall texture. Many terminals show subtle beaks and slight flare, while bowls are generous and somewhat squared in their curvature, creating a grounded, print-like rhythm. Lowercase forms include a double-storey “a” and “g,” a compact ear on “g,” and a relatively low “t” crossbar; the “e” has a strong, horizontal bar and open aperture. Numerals appear oldstyle in behavior, with noticeable ascenders/descenders and a prominently curled “2,” contributing to a classic text-face feel.
Well-suited to headlines and subheads where a dense, classic serif presence is desired, as well as book or article titling that needs an authoritative voice. It can also work effectively in posters and packaging that aim for a traditional, heritage-leaning impression, especially when set with ample spacing to manage its strong color.
The tone is traditional and editorial, suggesting established institutions and printed matter rather than tech-forward minimalism. Its heavy color and confident serifs convey authority and seriousness, with a slightly old-fashioned warmth that evokes books, newspapers, and formal announcements.
The design appears intended to provide a familiar, conventional serif voice with extra visual weight for emphasis, maintaining classic proportions and recognizable text forms while adding sturdy, attention-holding presence for display typography.
At larger sizes the dark texture becomes a defining feature, with strong word shapes and clear separation between verticals and counters. Uppercase forms are broad and steady, and letters like “W,” “M,” and “Q” show emphatic shaping that adds a touch of personality without becoming decorative.