Slab Contrasted Ullo 8 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Belizio' by Font Bureau and 'Firelli' by Typejockeys (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, editorial, sturdy, confident, friendly, vintage, impact, heritage, readability, warmth, authority, bracketed, heavy serifs, soft corners, compact counters, ball terminals.
A heavy, serifed design with pronounced slab-like terminals and subtly bracketed joins that soften the otherwise blocky structure. Strokes are robust with noticeable (but not sharp) contrast, and the overall proportions read broad and stable, with large footprints and compact internal counters. Curves are full and slightly flattened at joins, while many terminals end in squared slabs; select lowercase forms show rounded endings and ball-like terminals (notably on the descending forms), adding warmth to the texture. The rhythm is dense and emphatic, prioritizing impact over airiness, and the numerals follow the same weighty, sturdy construction for strong set consistency.
This style performs best where weight and presence are assets: headlines, large subheads, posters, and brand marks that need a sturdy, traditional feel. It can also work for short editorial callouts or packaging copy where a dense, high-impact texture is desirable, especially at moderate-to-large sizes.
The tone is bold and dependable with a classic, print-forward character. It evokes traditional editorial and collegiate cues—authoritative and confident—while the softened brackets and rounded details keep it approachable rather than severe.
The design appears intended to deliver a confident, vintage-leaning slab-serif voice with strong readability at display sizes. Its heavy serifs and compact counters suggest a goal of creating a dependable, attention-grabbing texture that still feels warm and familiar.
At text sizes the color becomes quite dark and compact, giving paragraphs a strong, poster-like presence. The mix of squared slabs and occasional rounded terminals creates a slightly playful finish within an otherwise solid, structured voice.