Sans Superellipse Gubuy 6 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Neue Rational Mix' by René Bieder (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, utilitarian, industrial, friendly, retro, technical, impact, clarity, approachability, modern signage, rounded, blocky, compact, sturdy, geometric.
A heavy, geometric sans with rounded-rectangle construction and consistently softened corners. Strokes are monolinear and dense, with broad bowls, generous counters, and a slightly squared curvature that keeps round letters like O, C, and G feeling superelliptical rather than purely circular. Terminals are clean and blunt, producing a solid, poster-like texture; the lowercase uses a single-storey a and g, with simple, open shapes and minimal modulation. Numerals are bold and simplified, matching the overall blocky rhythm and maintaining strong presence at display sizes.
Best suited to short text: headlines, brand marks, packaging titles, and bold UI or product labeling where clarity and impact matter. It also works well for signage-style applications and graphic layouts that benefit from strong, rounded geometric forms.
The overall tone is pragmatic and no-nonsense, with a friendly edge coming from the rounded geometry. It evokes industrial labeling and mid-century utilitarian signage while still reading as contemporary due to its clean construction and restrained detailing.
Likely designed to deliver maximum legibility and punch through simple, rounded geometry—combining a sturdy industrial feel with approachable curves for modern display and identity work.
The design leans on clear, repeated shape logic—rounded rectangles, straight-sided bowls, and compact joins—creating a consistent rhythm across caps, lowercase, and figures. The weight and softened corners help reduce harshness, but the dense blackness gives it a commanding, headline-forward voice.