Sans Superellipse Guloy 16 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'Mosse' and 'Mosse Thai' by Deltatype, 'Siro' by Dharma Type, 'Tahoma' by Microsoft Corporation, 'Binate' by Monotype, 'Nauman Neue' by The Northern Block, and 'Nuno' by Type.p (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, modern, confident, playful, impact, approachability, clarity, contemporary, brandability, rounded, soft, chunky, geometric, compact.
This typeface is built from heavy, rounded forms with smooth superellipse-like curves and minimal stroke modulation. Counters are generous for the weight, while apertures tend to be relatively closed, creating a dense, compact texture in text. Terminals are blunt and clean, and the overall geometry leans toward squared-off rounds (notably in O/C/G and the numerals), giving the face a sturdy, engineered feel. The lowercase shows simplified, single-storey structures (e.g., a and g), reinforcing a contemporary, geometric rhythm.
It performs best where bold presence is the goal: headlines, short blurbs, and large-format applications like posters and signage. The rounded, geometric construction also suits brand marks, packaging, and UI moments that need warmth and clarity at display sizes.
The overall tone is upbeat and approachable while still feeling assertive. Its soft corners and chunky shapes read as friendly and contemporary, with a slightly playful, poster-ready energy rather than a formal or delicate voice.
The design intention appears to be a modern, highly legible display sans that combines strong visual impact with softened geometry. By using rounded-rectangle curves and simplified lowercase structures, it aims for an approachable, contemporary voice that stays cohesive across letters and numerals.
In paragraph settings the heavy color and tight apertures create strong emphasis and high impact; spacing appears balanced to prevent the rounded shapes from clogging. The numerals match the letterforms in weight and curvature, maintaining a consistent, robust presence in mixed text.