Print Upmav 15 is a bold, very narrow, low contrast, upright, normal x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Fairweather' by Dharma Type, 'Alternate Gothic' by Linotype, 'Alternate Gothic Pro' by SoftMaker, and 'Alternate Gothic' by URW Type Foundry (names referenced only for comparison).
Keywords: posters, headlines, packaging, branding, children’s media, playful, friendly, quirky, retro, casual, handmade feel, space saving, friendly display, retro charm, rounded, condensed, monoline, soft, bouncy.
A compact, hand-drawn print style with tall, condensed proportions and rounded stroke terminals. Letterforms are monoline and slightly irregular, with subtly wobbly curves and a gentle, bouncy baseline rhythm that keeps the texture lively. Counters tend to be tight and vertical, and the overall construction stays simple and legible, with soft joins and lightly idiosyncratic shapes across caps, lowercase, and figures.
Works well for short to medium-length display text where a personable, handcrafted feel is desirable—posters, headlines, labels, and packaging. It can also suit brand marks and playful editorial callouts, especially when space is tight and a condensed texture helps fit more characters per line.
The overall tone feels upbeat and approachable, with a quirky, homemade charm. Its narrow, tall stance reads a bit retro and poster-like, while the rounded edges keep it friendly rather than severe. The small inconsistencies add personality and an informal, conversational voice.
Likely designed to deliver a hand-rendered, informal print look that stays readable at display sizes while adding character through condensed proportions and gentle irregularity. The emphasis appears to be on friendly impact and efficient, space-saving setting rather than strict geometric precision.
Caps and lowercase share a consistent narrow footprint, helping lines set densely without looking cramped. The numerals follow the same monoline, rounded approach, making them blend naturally in text and display settings.