Print Upguk 2 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, kids, crafts, playful, quirky, friendly, crafty, casual, handmade feel, approachability, display impact, casual voice, rounded, bubbly, chunky, irregular, hand-drawn.
A compact, hand-drawn print with thick, rounded strokes and softly irregular contours. Letters are tall and narrow with a slightly bouncy baseline and uneven internal spacing that reinforces the handmade rhythm. Terminals are blunted and occasionally flared, with enclosed counters that vary in size and shape, giving the forms a cutout/marker-like feel. The numeral set matches the same narrow, chunky construction for a consistent texture in mixed copy.
Works best for short to medium-length display settings such as packaging callouts, posters, book covers, invitations, and social graphics where a playful handmade voice is desired. It can also suit kid-focused or hobby/craft contexts, especially when paired with simple supporting typography for body text.
The overall tone is cheerful and informal, with a whimsical, slightly goofy personality that reads as approachable rather than polished. Its tight, lively rhythm and imperfect curves evoke homemade signage and crafty packaging, leaning more fun than formal.
The design appears intended to deliver an easygoing, hand-lettered look with strong presence in compact widths, emphasizing charm and immediacy over precision. Its consistent stroke weight and rounded shapes aim for a friendly, approachable texture that feels drawn rather than typeset.
In longer text the narrow proportions create a dense vertical color, so generous tracking and line spacing can help maintain clarity. The punctuation and dots are simple and rounded, supporting the friendly, minimal-detail aesthetic.