Sans Normal Perim 7 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Macho' and 'Sharik Sans' by Dada Studio, 'Marat Sans' by Ludwig Type, 'Adagio Sans' by Machalski, 'Mato Sans' by Picador, and 'Monsal Gothic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, logos, friendly, playful, chunky, retro, approachable, impact, approachability, playfulness, retro flavor, display clarity, rounded, soft corners, bulky, compact, bouncy.
A very heavy, rounded sans with broad, bulb-like strokes and softened corners throughout. Curves dominate the construction, and terminals tend to finish bluntly with gentle rounding rather than sharp cuts. The uppercase is compact and sturdy, while the lowercase shows a slightly irregular, hand-set rhythm that gives words a subtle bounce. Counters are relatively tight for the weight, and joins (especially in letters like m, n, w) read as thick, cushioned arches.
Best suited to display settings where strong presence is needed: headlines, posters, branding lockups, packaging, and logo wordmarks. It can work for short bursts of copy (taglines, callouts, labels) where its dense weight and rounded forms reinforce a friendly, attention-grabbing message.
The overall tone is upbeat and approachable, with a warm, toy-like solidity that feels more fun than formal. Its rounded massing and slightly bouncy rhythm evoke mid-century and pop display traditions, lending an easygoing, friendly voice to headlines.
The design appears intended to deliver maximum impact with a soft, inviting feel—combining very heavy strokes with rounded geometry to stay playful rather than aggressive. Its slightly bouncy rhythm suggests it was drawn to feel lively and characterful in larger sizes.
In the text sample, the dense weight creates strong word shapes and high presence, but the tight inner spaces can close in at smaller sizes. The figures are bold and simple, matching the same rounded, compact proportions as the letters for consistent impact.