Sans Normal Wubuh 7 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Swiss 721', 'Swiss 721 Hebrew', and 'Swiss 721 WGL' by Bitstream; 'Neue Haas Grotesk Display' by Linotype; 'Gautami' by Microsoft Corporation; and 'Reyhan' by Plantype (names referenced only for comparison).
Keywords: posters, headlines, packaging, merch, game ui, industrial, stenciled, grunge, utilitarian, tactical, stencil marking, add grit, signal toughness, create impact, distressed, inked, weathered, rough, high-impact.
A heavy, all-caps-friendly sans with rounded bowls and broadly geometric construction, treated with a consistent stencil logic. Many letters are interrupted by small vertical breaks (often near the top and bottom of curves), creating a cut-out feel without adding serifs. Edges are intentionally irregular, with chipped corners, ink-like voids, and roughened contours that vary slightly from glyph to glyph while maintaining a cohesive rhythm. Counters remain relatively open for a distressed face, and overall spacing feels sturdy and compact, favoring blocky silhouettes and strong mass.
Best suited for headlines, posters, and short bursts of text where the stencil-and-wear character is a feature. It fits packaging, labels, event graphics, album art, and on-screen titling for action, military, or industrial themes; for longer reading, larger sizes help preserve the distressed details.
The font reads as rugged and functional, evoking sprayed markings, shipping crates, and industrial labeling. Its distressed texture adds grit and urgency, lending a worn, street-level tone rather than a polished corporate voice.
The design appears intended to combine a straightforward geometric sans foundation with stencil interruptions and deliberate distressing, producing an assertive display face that feels printed, sprayed, or stamped onto imperfect surfaces.
The stencil breaks are most visible in rounded characters (C, G, O, Q, 0, 8, 9), where the interruptions create a segmented ring motif. Diagonals (V, W, X, Y, Z) are bold and angular, and the texture occasionally introduces small interior nicks that can become more noticeable at smaller sizes.