Sans Normal Obkon 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Candid' by Lucas Tillian, 'Inerta' and 'Recht' by Mint Type, 'June Pro' by Schriftlabor, 'Mundial Narrow' by TipoType, and 'Paul Grotesk' and 'Paul Grotesk Soft' by artill (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, plainspoken, impact, clarity, modernity, versatility, solidity, geometric, blocky, compact, rounded, heavy.
A dense, heavy sans with compact proportions and generously rounded curves. Strokes are uniformly thick with minimal contrast, creating solid counters and strong color on the line. Terminals are clean and blunt, and the overall construction leans geometric, with round forms that read as near-circular and straighter-sided shapes that feel engineered. Spacing appears tight-to-moderate in text, emphasizing a sturdy, headline-forward rhythm.
This font is well suited to headlines, posters, and display typography where a solid, high-impact word shape is needed. It can work effectively for branding and packaging that benefits from a modern, robust sans voice. It also fits short UI labels or signage at larger sizes where immediate legibility and strong emphasis are priorities.
The tone is direct and energetic, with a friendly approachability coming from the rounded bowls and smooth curves. Its weight and compactness give it an assertive, attention-grabbing presence without feeling decorative or quirky. Overall it conveys a contemporary, no-nonsense voice suited to bold statements and clear messaging.
The design appears intended to deliver maximum impact through simple, geometric forms and heavy stroke weight, prioritizing clarity and presence over finesse. It aims to be a versatile, contemporary display sans that stays neutral enough for broad use while still projecting strength and friendliness.
Uppercase forms look particularly compact and powerful, while lowercase maintains clear, simple silhouettes for rapid recognition at larger sizes. Numerals share the same stout, rounded geometry, matching the type’s strong overall texture. The font’s visual emphasis comes more from mass and shape than from detail, so it performs best when allowed room to breathe.