Sans Normal Kegaz 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Laca' and 'Laca Pro' by Nova Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, sportswear, energetic, friendly, sporty, modern, motion, approachability, impact, modernity, oblique, rounded, smooth, dynamic, soft corners.
A slanted, smooth sans with rounded curves and gently softened terminals. Strokes are sturdy and even, with a calm rhythm and minimal modulation, giving the letters a solid, contemporary presence. Counters are fairly open and circular in forms like O, C, and G, while diagonals and joins stay clean and uncluttered. The italic angle is consistent across caps, lowercase, and figures, creating a cohesive forward-leaning texture.
Works well for display-forward typography such as headlines, brand marks, product packaging, and promotional graphics where an energetic, modern voice is desired. It can also serve in short UI labels or callouts when a sturdy, forward-leaning emphasis is helpful, especially at medium to large sizes.
The overall tone is upbeat and approachable, with a sense of motion from the consistent slant. It reads as contemporary and confident rather than formal, balancing friendliness with a strong, direct voice.
The design appears intended to deliver a contemporary sans that feels active and friendly, using a unified italic stance and rounded construction to create momentum without becoming sharp or aggressive. The sturdy stroke weight and clean geometry support strong visual impact in branded and promotional contexts.
Capitals are straightforward and geometric, while the lowercase introduces a slightly more informal feel through rounded bowls and compact joins. Figures are clear and weighty, matching the letterforms closely for consistent color in mixed alphanumeric settings.