Sans Normal Amkol 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Delargo DT Informal' and 'Elisar DT Infant' by DTP Types, 'JAF Domus Titling' by Just Another Foundry, 'RyuGothic' by StudioJASO, 'Comenia Sans' by Suitcase Type Foundry, and 'Plusquam Sans' by Typolis (names referenced only for comparison).
Keywords: ui text, branding, signage, packaging, editorial, clean, friendly, modern, approachable, neutral, readability, versatility, approachability, modernity, clarity, rounded, humanist, open counters, soft terminals, even rhythm.
A rounded, low-contrast sans with smooth curves and softly finished terminals. Uppercase forms are simple and stable, with generous apertures (notably in C, G, and S) and broadly circular bowls. Lowercase shows a mild humanist influence: a single-storey a and g, a curved-shoulder r, and compact, rounded joins in m and n. The overall rhythm is even and legible, with straightforward punctuation and lining figures that keep a consistent, calm texture in text.
It suits interface labels and product copy where clarity and a relaxed tone are important, and it also scales well for branding, packaging, and signage that needs a modern, friendly presence. In longer paragraphs it maintains an even color and good character separation, making it appropriate for editorial blurbs, instructions, and general communication.
The font projects a clear, contemporary tone with a friendly softness rather than a sharp, technical edge. Its rounded construction and open shapes create an approachable voice that stays neutral enough for general-purpose use.
The design appears intended as a versatile, contemporary sans that prioritizes legibility and an inviting feel. Its rounded geometry and open apertures suggest a focus on clarity across sizes while keeping a warm, accessible personality.
Diagonal strokes in letters like K, V, W, X, and Y are clean and decisive, balancing the roundness elsewhere. The Q has a clear, simple tail and the numerals are plain and readable, supporting both display settings and continuous reading.