Sans Normal Amlin 15 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Binoma' and 'Hando' by Eko Bimantara (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, presentations, neutral, modern, corporate, friendly, clean, clarity, versatility, modern neutrality, readability, brand utility, open apertures, rounded forms, geometric, monoline, clear counters.
This typeface is a clean sans with broadly proportioned, rounded forms and a steady, monoline stroke. Curves are smooth and circular (notably in C, O, and S), while terminals and joins stay crisp and uncomplicated. Proportions lean open and airy with generous counters and clear apertures, and the lowercase maintains straightforward, single-storey constructions where shown. Overall spacing and rhythm read even and calm, with a practical, no-nonsense silhouette across text and numerals.
It performs well in interface typography and product surfaces where clean, unobtrusive letterforms are preferred. The wide, open construction also suits short headlines, brand systems, and wayfinding-style signage, where clarity at a glance is important. In documents and presentations, it reads as contemporary and professional without feeling overly stylized.
The overall tone is neutral and contemporary, leaning toward a friendly, approachable modernism rather than a sharp or technical feel. Its broad, open shapes give it an easygoing clarity that suits everyday communication and brand-forward messaging without calling attention to itself.
The font appears designed as a versatile, general-purpose sans: simple geometry, open counters, and consistent stroke behavior point to an emphasis on clarity, neutrality, and dependable readability across a range of sizes and contexts.
The design balances geometric roundness with simple, slightly humanized details, helping it remain legible in continuous reading. Numerals appear clear and stable, with easily distinguishable shapes that match the same smooth, low-drama rhythm as the letters.