Sans Normal Obrag 4 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Muller Next' by Fontfabric, 'Back Groove Outline' by Gatype, and 'Koran' and 'Pradock Sans' by Genesislab (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, loud, modern, athletic, impact, clarity, approachability, modernity, heavy, rounded, compact, blocky, clean.
This typeface is a heavy, geometric sans with broad proportions and dense, even strokes. Curves are smooth and round, while terminals are predominantly flat, creating a sturdy, block-like silhouette. Counters are relatively tight (notably in B, P, R, e, and 8), and apertures tend toward the closed side, which increases visual mass at text sizes. The lowercase shows simple, single-storey forms (a and g) with robust stems and minimal modulation, and the overall rhythm feels compact and consistent across the alphabet and numerals.
Best suited to display typography where weight and presence are an advantage: headlines, posters, large UI banners, and brand marks. It can also work well on packaging and signage where quick recognition matters, especially when set with a bit of extra spacing. For paragraph text, it’s more appropriate in short, punchy blocks or callouts than in long continuous reading.
The overall tone is bold and self-assured, with a friendly warmth coming from the rounded geometry. It reads as contemporary and high-impact, leaning toward energetic, attention-grabbing messaging rather than subtlety. The effect is direct and approachable, suitable for brands that want to feel strong, upbeat, and modern.
The design appears intended to deliver maximum impact with clean, geometric shapes and a consistent, heavy voice. Its rounded construction and simplified forms aim for clarity and friendliness while maintaining a strong, compact typographic footprint for modern display use.
The shapes favor solid interiors and simplified joins, which helps maintain a uniform color in headlines. Some characters have distinctly compact counters and short internal spaces, so generous tracking and comfortable line spacing can help in longer settings. Numerals match the heavy, rounded construction and feel designed to hold their own in display contexts.