Sans Normal Obrav 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'AG Royal' and 'Akzidenz-Grotesk Next' by Berthold, 'Applied Sans' by Monotype, 'NeoGram' by The Northern Block, 'LFT Etica' by TypeTogether, and 'Boring Sans' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, confident, friendly, punchy, modern, sporty, impact, approachability, visibility, modernity, rounded, heavyweight, compact, blocky, high impact.
A heavy, rounded sans with compact proportions and broad, closed counters. Curves are built from smooth, near-circular forms, while joins and terminals are clean and mostly squared-off, giving the letters a sturdy, blocky silhouette. The lowercase shows single-storey shapes (notably a and g) with simple, robust bowls and short apertures; the uppercase maintains even weight distribution and strong vertical emphasis. Numerals are bold and stable with wide curves and minimal interior space, optimized for strong presence at display sizes.
Best suited to display applications such as headlines, posters, big typographic statements, and brand marks where density and weight are an advantage. It can also work for packaging and promotional graphics that need a bold, friendly presence, especially in short bursts of text rather than extended reading.
The overall tone is assertive and upbeat, combining friendly roundness with a no-nonsense, high-impact voice. It reads as contemporary and energetic, suited to messaging that wants to feel straightforward, approachable, and loud without becoming decorative.
The design intent appears focused on maximum visual impact with a rounded, approachable geometry—prioritizing strong silhouettes, compact rhythm, and immediate legibility for attention-grabbing typography.
Spacing appears intentionally tight and compact, creating dense word shapes in text lines and amplifying impact in headlines. The construction favors large inked areas and simplified interior details, which can enhance visibility at distance while reducing delicacy in smaller settings.