Sans Normal Higun 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'BR Firma' by Brink and 'Nevaeh' by Kufic Studio (names referenced only for comparison).
Keywords: ui text, branding, packaging, headlines, signage, friendly, modern, playful, clean, approachable, approachability, clarity, modernity, warmth, rounded, soft terminals, open counters, geometric, monoline.
A rounded, monoline sans with softly squared curves and consistently blunted terminals. Letterforms lean geometric with circular bowls and open apertures, while corners are smoothed rather than sharp, giving strokes a cushiony feel. Proportions are relatively generous and roomy, with clear separation between characters and steady spacing that keeps text even and readable. Uppercase shapes are simple and stable; lowercase maintains a straightforward construction with single-storey forms where expected and a calm, uncluttered rhythm.
Works well for user interfaces, product branding, and packaging where a friendly, contemporary tone is desired. The wide, open shapes also suit headlines, wayfinding, and short-to-medium text in marketing materials, especially when a clean sans look is needed without sharp corners.
The overall tone is friendly and contemporary, with a mild playfulness that comes from the rounded corners and gentle stroke endings. It feels approachable and informal without becoming novelty, making it suitable for brands and interfaces that want warmth and clarity. The shapes read as optimistic and easygoing rather than technical or severe.
Likely designed to deliver a modern rounded sans that stays neutral enough for everyday typography while adding warmth through softened terminals and smooth geometry. The intent appears focused on clear, approachable readability across display and text contexts.
Round dots and softened joins contribute to a cohesive texture in paragraphs, and the numerals follow the same rounded, monoline logic for a consistent voice. The design favors clarity through open interior spaces and uncomplicated silhouettes, which helps maintain legibility in both short labels and longer passages.