Sans Normal Hirud 11 is a regular weight, normal width, monoline, italic, normal x-height font visually similar to 'Artegra Soft' and 'Dexa Round' by Artegra and 'Mazzard Soft' by Pepper Type (names referenced only for comparison).
Keywords: ui labels, branding, packaging, posters, social graphics, friendly, casual, modern, approachable, clean, clarity, approachability, modern utility, everyday branding, rounded, soft, open, upright italics, even stroke.
A rounded, monoline sans with an italic slant and softly squared terminals. Curves are smooth and generous, with open apertures and a clean, uncluttered skeleton that keeps counters spacious. The stroke is notably even, giving the design a steady color on the page, while widths vary naturally across characters for a lively, readable rhythm. Numerals follow the same rounded construction, with simple, open forms and a consistent baseline presence.
Well-suited to interface labels, short paragraphs, and product or service branding where a warm, modern sans is needed. It can also work effectively in packaging, posters, and social graphics, especially when you want a relaxed italic voice that remains legible and clean.
The overall tone is friendly and contemporary, leaning informal without becoming playful or decorative. Its soft corners and gentle slant create an approachable voice that feels human and conversational, while the restrained construction keeps it tidy and modern.
The design appears intended to provide a straightforward italic sans with softened geometry—balancing everyday readability with a personable, contemporary character. Its even stroke and open forms suggest a focus on clarity and versatility across display and text-like applications.
The italics are built-in rather than purely mechanically slanted in feel, with rounded joins and smooth diagonals that stay calm at text sizes. Round letters (like O/C/e) read especially clear due to wide counters and minimal contrast, and the punctuation and spacing shown in the sample maintain an airy, easygoing texture.