Sans Normal Ugbov 3 is a regular weight, very wide, high contrast, upright, normal x-height font.
Keywords: headlines, editorial, branding, posters, magazines, formal, classic, confident, refined, premium display, editorial tone, classic modernity, strong presence, bracketed, sculpted, crisp, open counters, display-friendly.
This typeface presents broad, generously proportioned letterforms with pronounced stroke contrast and crisp terminals. The curves are smooth and well-controlled, with open counters in letters like O, Q, and e, and a steady vertical stress throughout. Uppercase forms feel stately and spacious, while the lowercase maintains a clear, readable structure with a two-storey a and g and compact joins. Numerals are similarly high-contrast and sturdy, with clear differentiation and a polished, print-oriented finish.
It is well-suited to headlines, pull quotes, magazine layouts, and brand wordmarks where a refined, high-contrast look is desirable. The wide proportions and crisp detailing also work effectively for posters and large-format applications where letterform character can be appreciated.
The overall tone is authoritative and editorial, combining a traditional, bookish presence with a bold, contemporary clarity. Its wide stance and sharp contrast create a confident, headline-ready voice that reads as premium and composed rather than casual.
The design appears intended to deliver a polished, high-contrast reading of classic letterform conventions in a wide, contemporary stance. It prioritizes presence and elegance for display settings while keeping familiar constructions that support clear word recognition.
Across the alphabet the spacing and rhythm feel measured, with strong verticals and elegant curved strokes that keep the texture lively at larger sizes. The design’s contrast and width make word shapes prominent and give lines of text a distinct, high-end typographic color.