Sans Normal Ugdag 7 is a regular weight, very wide, high contrast, upright, tall x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, clean, architectural, technical, futuristic, modernization, clarity, display impact, geometric rigor, geometric, crisp, monolinear feel, open counters, sharp terminals.
A geometric sans with broad proportions, crisp edges, and a disciplined, constructed rhythm. Curves are smooth and near-circular (notably in O, C, and 0), while straights and diagonals are clean and confidently drawn, giving the design a precise, engineered feel. Stroke contrast is visible between verticals and horizontals, and terminals tend to be sharply cut rather than rounded, producing a bright, high-clarity texture in display sizes. The lowercase shows a notably tall x-height with compact extenders and simple, single-storey forms, keeping word shapes sturdy and highly legible.
Best suited to headlines, poster typography, and brand marks where its wide geometry and crisp contrast can be appreciated. It should also work well for signage and packaging that benefit from open counters and clear, constructed letterforms, and for short UI labels or hero text when a modern, technical tone is desired.
The overall tone is contemporary and purposeful—more architectural than playful. Its wide stance and sharp finishing lend a slightly futuristic, tech-forward voice, while the geometric construction keeps it neutral enough for modern branding and interface-forward design systems.
The design appears intended to deliver a contemporary geometric sans optimized for strong presence and clear readability at larger sizes. Its combination of wide proportions, clean construction, and sharp terminals suggests a focus on modern identity work and high-impact editorial display.
Spacing appears generous and consistent, helping the wide letterforms breathe and preventing dense text color despite the scale. Numerals follow the same geometric logic, with round figures (0, 8, 9) reading smoothly and angled forms (4, 7) staying crisp and structured.