Slab Rounded Emwy 10 is a regular weight, very narrow, low contrast, upright, normal x-height font.
Keywords: packaging, posters, headlines, branding, editorial, typewriter, friendly, quirky, handcrafted, retro, space-saving, retro voice, friendly utility, editorial display, rounded serifs, soft corners, narrow, condensed, tall x-height feel.
A condensed, upright slab-serif with softly rounded corners and low-contrast strokes. Serifs are short and blocky with a gentle, cushioned shape rather than sharp bracketed joins, giving the outlines a softened, slightly handmade finish. Proportions are tall and compact, with narrow counters and tight internal space in letters like O, e, and a; curves are smooth and slightly irregular in a way that reads intentional rather than distressed. The overall rhythm is steady and legible, with simple, sturdy forms and minimal stroke modulation across the alphabet and numerals.
Well suited to packaging and labels, café/restaurant menus, posters, and branding that wants a retro or typewriter-adjacent voice without looking harsh. In editorial settings it works best for headlines, pull quotes, and short passages where its condensed width helps fit more content while keeping a distinctive, friendly texture.
The tone blends typewriter nostalgia with a warm, approachable personality. Its narrow, tall forms feel economical and utilitarian, while the rounded slab details add charm and a lightly whimsical character. Overall it comes across as casual and human, with a vintage editorial flavor.
The design appears intended to provide a compact slab-serif with typewriter-inspired clarity, softened by rounded terminals and subtle idiosyncrasies to feel more personable than purely mechanical. It aims for strong recognizability at display sizes while remaining readable in brief text.
Round letters (O/Q/0) appear more vertically stretched than geometric, reinforcing the condensed silhouette. Numerals follow the same narrow, upright logic and keep consistent weight and terminal treatment, supporting cohesive text color in paragraphs.