Sans Normal Ogby 15 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Halis Grotesque' and 'Halis Rounded' by Ahmet Altun, 'Metcon' by Comicraft, 'Glorich' by Sarid Ezra, and 'Gravita' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, modern, friendly, confident, clean, approachable, impact, clarity, modernity, friendliness, geometric, rounded, compact, crisp, solid.
This typeface is a heavy, geometric sans with broad, even strokes and smoothly rounded bowls. Curves tend toward near-circular construction (notably in C, O, and Q), while joins and terminals stay crisp and straightforward, producing a sturdy silhouette. Proportions are compact with a consistent cap height and a moderate x-height, and counters remain open enough to hold up at display sizes. The lowercase shows single-storey forms for a and g, with simple, utilitarian shapes and minimal modulation across the set.
It performs best in headline and display contexts where its weight and geometric clarity can carry the message—branding, posters, packaging, and prominent UI labels. The solid shapes also suit signage and short-form editorial callouts where quick recognition and strong contrast against backgrounds are important.
The overall tone is contemporary and direct, with a friendly softness coming from the rounded geometry. Its weight and compact rhythm give it a confident, attention-grabbing presence without feeling overly aggressive. The character reads as practical and modern, suitable for clear, upbeat messaging.
The design appears intended to deliver a modern, highly legible geometric voice with a friendly edge, prioritizing strong silhouettes, consistent rhythm, and simple construction. It aims for versatile display impact while keeping forms familiar and readable across mixed-case text.
Numerals are robust and highly legible, with simple forms and wide apertures where needed; the 0 is fully oval and the 1 is straight and blocky. The diagonals in letters like K, V, W, and X are clean and decisive, and the Q features a clear, short tail that keeps the form recognizable. Spacing in the sample text appears tuned for headline settings, creating dense, impactful lines.