Sans Normal Mulak 3 is a very bold, normal width, low contrast, upright, tall x-height font visually similar to 'FF Nort' by FontFont, 'Gotham' by Hoefler & Co., 'TT Hoves Pro' by TypeType, 'Palo' by TypeUnion, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, sporty, impact, approachability, clarity, modernity, attention, rounded, heavy, compact, sturdy, high-impact.
A very heavy, rounded sans with broad, simple letterforms and strongly closed counters. Curves are smooth and generous, while joins and terminals are mostly blunt, producing a dense, solid silhouette. The lowercase shows a large x-height and compact interior spaces, giving text a continuous dark rhythm; round letters like o/c/e read as near-circular, with apertures kept fairly tight. Numerals are similarly weighty and wide, with simple geometry and minimal detail.
Best suited to high-impact display work such as headlines, poster typography, branding marks, packaging fronts, and short calls-to-action in UI or advertising. It can work for brief subheads or emphatic pull quotes, especially where a compact, heavy voice is needed.
The overall tone is bold and upbeat, with a friendly, approachable softness from the rounded construction. Its dense color and sturdy shapes convey confidence and immediacy, leaning toward contemporary, energetic messaging rather than refinement.
The design appears intended to deliver maximum visual impact with a rounded, accessible feel—balancing a compact, dark typographic color with clean, modern shapes for bold communication.
Because counters and apertures are tight at this weight, spacing and line length have a big impact on readability; it performs best when given room and used at larger sizes. The strong, uniform stroke presence creates an assertive “headline” texture in paragraphs.