Serif Other Buju 2 is a very bold, normal width, high contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, book covers, branding, playful, storybook, retro, whimsical, friendly, display impact, retro charm, friendly tone, expressive serif, soft serifs, bulbous, rounded terminals, flared strokes, ink-trap feel.
A very heavy, high-contrast serif with compact, rounded forms and soft, flaring terminals. Strokes swell into teardrop and wedge-like joins, with gently cupped serifs and rounded corners that keep the texture smooth despite the weight. Counters are relatively open for the mass, and many letters show subtle asymmetry and lively modulation, giving a hand-shaped feel rather than strict geometric regularity. The overall rhythm is bouncy and slightly irregular in silhouette while remaining consistent in stroke logic across uppercase, lowercase, and figures.
Best suited to display settings where its bold texture and decorative serif shaping can be appreciated—headlines, posters, packaging, and brand marks. It can also work for short pull quotes or section titles where a friendly, retro voice is desired, but its heavy weight will dominate in extended text.
The tone is warm and characterful, evoking vintage display typography with a playful, storybook charm. Its chunky black presence reads as confident and attention-getting, while the rounded detailing keeps it approachable rather than severe. The quirky contours and swelling serifs add a hint of theatricality and humor.
The design appears intended to reinterpret classic serif forms into a bold, highly modulated display style, prioritizing personality and strong presence. Its softened serifs and rounded joins suggest an aim for a welcoming, whimsical voice while maintaining clear serif structure for recognizable letterforms.
In longer lines the font forms a dense, dark typographic color, with distinctive word shapes driven by the rounded terminals and prominent stroke swelling. The numerals and capitals share the same soft, sculpted treatment, helping headings feel cohesive across mixed content.